The journal

Notes from the house

How to choose a scent, wear it well and make it last — and what's inside the bottles we argued over.

8 October 2026

The Silent Professional: Choosing Office Fragrances That Command Respect

Navigating office fragrance etiquette in India requires a balance of longevity and subtlety. Learn how to choose scents that leave an impact without overwhelming your workspace.

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7 October 2026

Escape to the Coast: Mastering the Vibrant Energy of Miami Breeze

Discover the citrus-charged layers of Miami Breeze, a fragrance crafted for the beach, the flight, and the boldest version of your yearly getaway.

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6 October 2026

Fragrance Families Decoded: Finding Your Perfect Scent Profile

Navigate the complex world of perfumery with our practical guide to fragrance families, helping you choose the right scent for India's diverse climate.

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5 October 2026

The Art of After-Dark: Mastering the Midnight Mood

When the sun sets and the city lights flicker to life, your fragrance should shift accordingly. Discover why Midnight Mood is the essential companion for your nights out.

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4 October 2026

Beyond the First Spray: Crafting a Signature Scent You Will Always Love

Discover how to move past fleeting trends and select a signature fragrance that evolves with you, ensuring a lasting, personal scent identity.

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3 October 2026

The Decisive Man: Why Sailor is Your Ultimate Daily Signature

Discover the woody charm of Sailor by Be The Mard, a fragrance designed for those who value composure and consistency. Learn why this balanced scent is the perfect addition to your daily routine.

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2 October 2026

The Science of Scent: Where to Spray for Maximum Impact

Discover the art of strategic fragrance application. Learn exactly where to apply perfume to harness your body heat and ensure your scent lingers all day long.

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1 October 2026

Movement in a Bottle: Why Venom is Your Essential Summer Companion

Discover how the fresh, vibrant notes of Venom keep you feeling cool and collected during India's relentless summers and active daily routines.

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30 September 2026

Decoding Concentration: Finding Your Perfect Fragrance Strength

Ever wondered why some perfumes vanish in an hour while others cling to your skin all day? Understanding fragrance concentration is the secret to choosing the right scent for the Indian climate.

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29 September 2026

A Bouquet for Every Room: Why Nowadays With You is Your New Signature

Discover why Nowadays With You by Perfume Parliament is the versatile floral fragrance perfectly balanced for both the office and the grandest wedding invite.

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28 September 2026

The Perfume Lifecycle: Decoding How Fragrances Evolve on Your Skin

Ever wondered why your perfume smells different after a few hours in the Indian heat? Discover the science of top, heart, and base notes.

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27 September 2026

The Art of Presence: Why Black Deer is the Ultimate Amber Staple

Discover Black Deer by Be The Mard, an intense amber fragrance crafted to carry you from the lecture hall to late-night engagements with lasting confidence.

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